These days design grapples with the impossible complexity of everyday human action. At IDEA the innate belief is that Design and Engineering advance the performance envelope and once mankind agrees what artistic progress means, light will shine on a path that can lead to a better quality of life. For this the world needs better designers and engineers so that artistic intricacies can elate the mind and rejuvenate the world. At IDEA a few clear-cut objectives propel the vision for which the institute has been setup.
- Educate students on the breadth of topics that are important for 21st century design
- Develop students' skills in team-work, communication, and creativity
- Promote excellence in the practice of design within and across professions
- Expose students to real-world design problems and bringing concepts to reality
- Cultivate students' ability to express, evoke and shape experience through design
- Foster critical reflection on technology and the contexts that shape its use
Create a generation of designers who lead product development in large companies
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